Nothing but Net

By David A. F. Sweet Back in the days before U.S. Cellular Park became Guaranteed Rate Field, my two sons, a friend of theirs and I watched the Chicago White Sox take on a forgotten opponent. Our…


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How Beacon Technology Can Turbocharge UGC

What a time to be alive! If a digitally-connected ice cube can now alert your bartender that you need a refill and provide your precise location for faster service, imagine the potential for industries around the world. Indeed, Martini’s “smart cubes” are just one of many extraordinary implementations of beacon technology.

Why the sudden passion? Technology that makes life better for brands and consumers, connecting the dots between online activity and on-site behavior, is always a hit. It’s the sort of thing that sparks a marketer’s imagination and, quite frankly, has our TwineSocial engineers giddy over the possibilities, too.

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