How Beacon Technology Can Turbocharge UGC

What a time to be alive! If a digitally-connected ice cube can now alert your bartender that you need a refill and provide your precise location for faster service, imagine the potential for industries around the world. Indeed, Martini’s “smart cubes” are just one of many extraordinary implementations of beacon technology.

Why the sudden passion? Technology that makes life better for brands and consumers, connecting the dots between online activity and on-site behavior, is always a hit. It’s the sort of thing that sparks a marketer’s imagination and, quite frankly, has our TwineSocial engineers giddy over the possibilities, too.

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Smash the Patriarchy, a Medium series by Allison Klein

The Israeli government has agreed to suspend its plans to annex parts of the West Bank this year. The deal was hailed as an achievement by both governments, but has been criticized for different…